Advisory
Council
Product
Employee
The Brief
Employee.
Human resources—with the advantage of lived customer experience.
By engaging employees as advisors, leaders gain trusted, context-rich insight without the cost, delay, or surface-level feedback of traditional research—while increasing engagement, ownership, and retention.
Product.
Trusted insight that goes beyond features to fit, function, and credibility.
These insights help leaders shape products that are not only innovative—but usable, believable, and adoptable, reducing rework and increasing speed to market.
Advisory.
Lower-risk insight with higher strategic value.
Advisory insight allows leaders to look around the corner—reducing public misteps.
Council.
A structured, repeatable system—not an open forum.
A council turns conversation into governance—and insight into advantage.
The Research
Research across organizational psychology, innovation, and customer experience consistently shows that employees are one of the most underutilized sources of brand insight and credibility. Research further shows that when employees are invited to share constructive, psychologically safe input, organizations benefit from earlier insight into adoption barriers, messaging gaps, and credibility risks—before those issues surface publicly.
The Offering
epac. is a structured advisory program designed to integrate directly into your marketing and go-to-market strategy. Rather than relying solely on external research or post-launch feedback, epac. embeds employee insight into the product marketing process. It includes each of the features below along with the option to coach the team to deliver or fully run the program on retainer.
Council Design
This stage establishes why the council exists and how its success will be measured. Leaders clarify the product focus, the types of insight being sought, decision boundaries, and how recommendations will be used.
Member Selection
Council members are intentionally selected to represent a range of roles, experiences, and proximity to customers, systems, and workflows. The goal is not seniority or visibility, but perspective richness—employees who see different parts of the organization.
Facilitated Session
Sessions are professionally facilitated using guided questions, decision prompts, and insight frameworks. This structure creates psychological safety, ensures balanced participation, and keeps discussions focused on improvement.
Insight Analysis
Insights are synthesized across sessions to identify patterns, risks, opportunities, and recommendations. Rather than passing along raw feedback, themes are translated into clear decision inputs and potential actions leaders can evaluate and act on.
Leadership Loop
Leaders share outcomes, decisions, and next steps with the council, reinforcing how employee insight influenced direction. This transparency builds trust, accountability, and sustained engagement while signaling that employee voice is valued and impactful.
The Next Move
Ready to put employee-powered insight to work for your product or brand? Here’s how to get started:
Complete the form to share your early thoughts about epac. Already have an idea about how this can be integrated into your org then provide a few key details about your product, timeline, content.
We’ll connect by email within 48 hours with the option to meet virtually for a discovery call.
Share a recommended plan with launch option—whether it’s a pilot council, workshop or playbook to aid your concrete decision.
If you take the next step now?
By engaging employee insight early in your product lifecycle, you:
De-risk go-to-market decisions
Improve product-to-market fit
Build internal champions who speak your brand with authenticity
Let’s start with a conversation.
Complete the form and we’ll be in touch soon.